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Fractional CMO · DACH & International

Senior Marketing
Leadership for
Greentech Companies.

Industrial companies and spin-offs with breakthrough products don't need a €200k marketing team. They need experienced leadership that delivers from day one.

7+ years of B2B marketing experience in Greentech hardware - from positioning and messaging to scalable sales pipelines.

Book a Discovery Call → Explore Services
7+Years of Experience
6Greentech Sectors
DACH& International
100%Greentech Focus

The Challenge

Excellent Technology.
But Who Takes It to Market?

Many Greentech companies build truly groundbreaking products - and then stall at market entry. Not because the technology doesn't work, but because they lack the marketing it deserves and the structured sales processes to back it up.

01

No Experienced Marketing Team

You have engineers and sales people - but nobody who knows how to market a complex hardware innovation in a B2B environment.

02

Generic Agencies Don't Cut It

Agencies without industry knowledge produce beautiful brochures - but can't explain your technology, let alone help sell it.

03

Too Early for a Full-Time Hire

An experienced CMO costs €150,000+ per year - and takes months to get up to speed. Time and budget you simply don't have.

There's a better way. →

The Approach

Marketing leadership that actually gets what you're working on.

I'm not a generalist and not an agency. I'm an experienced marketing executive who works exclusively with Greentech hardware companies - and knows which levers actually move the needle in DACH B2B.

01

Deep Industry Knowledge

Biomass pyrolysis, plastic pyrolysis, recycling, sterilisation, carbon capture, bio-bitumen - I understand your technology and know who your customers are. No onboarding, no briefing marathon.

02

Strategic & Hands-On

I don't deliver strategy decks that gather dust. I execute: CRM setup, lead generation, campaigns, content - everything from a single point of contact.

03

Specialist Partners, Maximum Depth

For areas that need dedicated specialists, I work with a curated network of experienced experts. You don't coordinate multiple vendors - I do.

Services

What I Do for You.

From positioning to pipeline - I support Greentech companies across the full marketing lifecycle.

Fractional CMO

Strategic Marketing Leadership

All the benefits of an experienced CMO on a part-time basis - no full-time headcount, no lengthy ramp-up. Effective from day one.

Interim Management

Building Marketing from the Ground Up

Full marketing build-out or gap coverage during a vacancy - with clear structure, measurable goals and a team that actually works.

Go-to-Market Strategy

Structured Market Entry

From audience definition to first qualified lead - for new products and new markets across the DACH region and beyond.

Product Marketing

Positioning & Sales Enablement

Messaging and materials for technically complex hardware products. Your technology deserves language that actually sells it.

B2B Lead Generation

Scalable Demand Generation

Building lead processes across LinkedIn, email, events and digital channels - with full tracking and measurable KPIs.

HubSpot & CRM

Setup & Sales Automation

Implementation, sales process design and automation in HubSpot - so your team always knows what to do next, and when.

Marketing Strategy

Integrated Marketing Strategy & Annual Planning

High-level strategy, budget allocation, channel mix and annual planning - ensuring every initiative drives toward the same goal and nothing falls through the cracks.

Not sure what fits your situation? Let's talk it through →

Clients

Greentech Companies
That Trust in Market Results.

From recycling to carbon capture: I've worked with companies that successfully brought complex hardware innovations to the DACH market and beyond.

MACS AutoclaveInfectious Waste Sterilisation
Reckelberg Environmental TechnologiesBattery Recycling
ERMAFA Environmental TechnologiesPlasma Pyrolysis & Red Mud Recycling
B2Square – Bitumen Beyond OilBio-Bitumen
enespa agPlastic Pyrolysis
PyropowerBiomass Pyrolysis
✦

With nearly all of these companies, the engagement started with a CRM implementation (typically HubSpot) and the structuring of the sales process - from strategy through to operational execution.

Etienne Petermann – Fractional CMO, 33Greentech
Etienne Petermann Founder & Fractional CMO, 33Greentech
LinkedIn →

About

One Person
Behind 33Greentech.

I'm Etienne Petermann - Fractional CMO and marketing strategist with over 7 years of experience in the B2B Greentech sector.

I've seen great technologies fail due to poor positioning and insufficient demand generation - and I've seen how the right approach can find customers even for completely unknown products. That's why I founded 33Greentech.

I don't work as a traditional consultant who hands over recommendations and disappears. I implement alongside you. I build structures you can continue using long after our engagement ends.

Fractional CMO Go-to-Market Product Marketing HubSpot B2B Lead Generation DACH & International Greentech Hardware

Specialist Partners · Maximum Depth

For areas like SEO, performance marketing, graphic design and web development, I work with a carefully selected network of experienced specialists. My clients don't coordinate multiple vendors - I do.

News & Insights

Marketing Know-How for Greentech Companies.

Practical guides on B2B marketing, lead generation and digital tools - tailored specifically for Greentech hardware companies. First articles coming soon.

Coming Soon

Newsletter & Email Marketing in B2B

Why email is the most underrated channel for complex products - and how to set it up properly.

Coming soon
Coming Soon

Identifying Website Visitors

The lead source most Greentech companies ignore - and how to systematically tap into it.

Coming soon
Coming Soon

Building Lead Capture the Right Way

From first touchpoint to qualified contact - a structured approach for complex B2B products.

Coming soon
Coming Soon

Getting the Most from Trade Shows

What matters before, during and after the event - so your next appearance actually generates leads.

Coming soon
Coming Soon

LinkedIn Lead Generation

What actually works - and what doesn't. Real-world experience from Greentech B2B.

Coming soon

Get notified when new content is published: etienne@33greentech.com →

Ready to Take Your Technology
to Market?

Let's find out in a no-obligation discovery call
whether and how I can help you.

Book a Discovery Call → etienne@33greentech.com
Etienne Petermann in front of a biomass pyrolysis plant